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Victoria Newton, the former Sun Bizarre showbiz column editor who is now deputy editor of the News of the World, is being heavily tipped as the most likely candidate to edit a Sunday edition of the Sun.

There are rumours that the title might be launched as a freesheet, although media buying agency sources dismiss this as incredibly unlikely given the dynamics of the Sunday market and the losses it would incur.

NoW made more than ￡100m per year from circulation revenue, and just ￡37m in ad revenue. One media buying source said they would be ""insane"" to go free – beyond perhaps the first issue as some sort of sampler – and newsagents would not want to aggravate the other publishers by putting such a title on their shelves.

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